A meal from one of Dutch food designer Marije Vogelzang’s projects, the pop-up restaurant “Go Slow cafe”
At the New York version of the Go Slow cafe we introduced a new menu. A distance menu. A wooden board engraved with circles set the stage for a collection of ingredients that grew in a certain distance from Governors Island where the pop up cafe was located. The further away the food came from, the smaller the portion size of the food.
Marije Vogelzang (PopTech 2009) runs her own food-design laboratory, Proef. She is inspired by everything that surrounds the act of eating – from the stories and rituals surrounding food preparation to the emotional impact of the texture and color of specific foods. The result? Edible art installations that are at once provocative and intimate.
Branding for Target by Allan Peters.
In his words:
“The concept for this campaign is a simple one: Invite Target’s guests into a bullseye playground.
I was taught that a good poster should have a surprise at 50 feet, at 5 feet and at 5 inches. This campaign accomplishes that. From 50 feet you read it as a giant cropped bullseye. From 5 feet you notice that there are people having a good time on the bullseye. At 5 inches you notice the detailed styling with pops of color and bold patterns.
This campaign was designed for the exterior and interior store signage of Target’s 1750 locations, print ads and billboards. It is also used in Target headquarters in the USA, India and China.”
I like how it’s carried throughout, it’s definitely fun and engaging, but it reminds me of Bell…anyone?
‘data hook’ color line-up by Nendo
This ad was created for the 10 year anniversary of 9/11. It’s a very strong image, but something that I felt was, from a advertising perspective, very appropriate & tasteful. Such a beautiful image, and on this milestone anniversary, we all should be thankful and in full remembrance.
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