Branding for Target by Allan Peters.
In his words:
“The concept for this campaign is a simple one: Invite Target’s guests into a bullseye playground.
I was taught that a good poster should have a surprise at 50 feet, at 5 feet and at 5 inches. This campaign accomplishes that. From 50 feet you read it as a giant cropped bullseye. From 5 feet you notice that there are people having a good time on the bullseye. At 5 inches you notice the detailed styling with pops of color and bold patterns.
This campaign was designed for the exterior and interior store signage of Target’s 1750 locations, print ads and billboards. It is also used in Target headquarters in the USA, India and China.”
I like how it’s carried throughout, it’s definitely fun and engaging, but it reminds me of Bell…anyone?