Back to Start. Johnny Kelly made an awesome campaign video for Chipotle.
It probably comes as no surprise to most parents, and regular readers of our blog, that kids prefer the taste of cereals marketed with popular cartoon characters.
But a new study suggests that a box sporting Shrek or Dora the Explorer may also make children forget their reservations about unhealthful foods.
The research result seems interesting, but the logic doesn’t make sense. I think children aged between 4 to 6 won’t buy food products by themselves. Even though the cartoon visual will make them less notice the consequences of eating unhealthy products, it’s still their parents who will decide which products to buy.